The history behind The Salvation Army and Donut Day The first Friday in June is America's sweetest holiday - National Donut Day. Celebrated on June 6th this year, The Salvation Army is, in fact, the inspiration behind its founding and why it is still celebrated today.

In 1917, The Salvation Army's brave volunteers traveled to France during World War I to bring critical supplies and provide meaningful spiritual and emotional support to the soldiers who were risking their lives on the front lines. The volunteers were nicknamed "Donut Lassies" for the donuts they fried and served to thousands. Not only were the sweet treats delicious, but they also boosted morale and offered a sense of comfort to homesick soldiers.

In 1938, The Salvation Army celebrated the first National Donut Day in Chicago as a fundraiser to help those in need during the Great Depression and to commemorate the work of the Donut Lassies, who brought much-needed hope in a time of darkness. Now 87 years later, The Salvation Army continues to provide essential services and programs to vulnerable communities in every ZIP code. In Chicago, The Salvation Army helps nearly two million people each year through services like serving meals to Chicago's homeless population, offering shelter for those in need, and emergency assistance for families in crisis.

"National Donut Day is a special holiday for us and serves as a reminder of the brave work we do every day for the good of our neighbors," Major Caleb Senn, Chicago Area Commander said. "We are proud to be the city's largest non-governmental provider of social services as we help the Chicago community."

Momentum Coffee proudly partnered with The Salvation Army to honor National Donut Day 2025 at Jewel-Osco, a meaningful event recognizing the bravery and sacrifice of U.S. military veterans and active-duty service members.

As part of this community celebration, Momentum Coffee offered complimentary freshly brewed coffee, served alongside classic donuts provided by Clyde’s Donuts—a trusted, family-owned bakery. The event brought people together in a shared expression of gratitude for those who serve our nation.

Momentum Coffee co-founders, Nikki Bravo and Tracy Powell, were on-site to personally engage with attendees and show their heartfelt appreciation for our military heroes.

We extend our sincere thanks to everyone who joined us and, most importantly, to our dedicated service members. Momentum Coffee is honored to support and serve those who serve us.